Select the Correct Tone // Kommersant - St. Petersburg of February 25th, 2016

In the current crisis, the construction companies are forced to look for new ways to promote their product. Marketing and advertising departments are trying to find an alternative to the conventional methods of product promotion on the market.

Natalia Demina, lawyer of Maxima Legal, commented on the occurrence of the possible risks under use by the construction companies of the viral video in implementation of the advertising campaigns.

http://www.kommersant.ru/doc/2922935